Google Analytics

Get this App for FREE
App Version: 1.00
Category: Analytics

Short Description:

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales.

In Details:

Google Analytics

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic.

Features

Integrated with AdWords users can now review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file.

Google Analytics' approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from (refferers), how long they stayed and their geographical position. It also provides more advanced features, including custom visitor segmentation.

Google Analytics e-commerce reporting can track sales activity and performance. The e-commerce reports show a site's transactions, revenue, and many other commerce-related metrics.

A user can have 50 site profiles. Each profile generally corresponds to one website. It is limited to sites which have a traffic of fewer than 5 million pageviews per month (roughly 2 pageviews per second), unless the site is linked to an AdWords campaign.

Google Analytics includes Google Website Optimizer

Google Analytics Cohort analysis feature helps understand the behavior of component groups of users apart from your user population. It is very much beneficial to marketers and analysts for successful implementation of Marketing Strategy

Subscribe to DW newsletter
Subscribe to DW newsletter
Facebook
Twitter
LinkedIn
YouTube
  • Copyright © 2003 - 2018   xSelio
  • |